The slower than expected sales of Battlefield V also had an impact on Origin Access Premier, the subscription service EA announced launched in July last year. Jorgensen also mentioned "unprecedented competition for players' time" to investors a possible reference to Epic Games' Fortnite, which was arguably the single biggest competitor for every game launched in the holiday quarter last year.
As a result of these decisions, we struggled to gain momentum and we did not met our sales expectations for the quarter." "This year, battle royale modes became incredibly popular in shooter games. "In addition, we also made the decision to prioritise other features, including a single-player experience at launch, over a battle royale mode. "Unfortunately, the later release date meant the game launched deeper into a competitive holiday window where heavy price discounting was a big factor," Wilson said. Both Jorgensen and CEO Andrew Wilson attributed the game's performance to its delay from October 19 to November 20. Ultimately it sold 7.3 million units in Q3, but Jorgensen said EA's projections were closer to 8.3 million. Speaking to investors following the release of EA's third quarter financial results, CFO Blake Jorgensen admitted that the company had "high expectations" for Battlefield V. But that’s not smart of them to want simply because bf1 was an outlier in terms of battlefield games over their lifetime.Battlefield V sold 7.3 million units in the quarter ended December 31, 2018, but the EA DICE shooter still missed its sales target. They wanted another mass hit like bf1 had when it launched. The game certainly isn’t where ea wants it to be. Small drops certainly could be though, like the release drop. The discount is retailer specific and not publisher issued.ĮAs stocks droppings are telling, absolutely, but that is far more due to ea being ea recently, and less to do with battlefield specifically. That said, cod sales are down in physical copies as well, the difference between bf1-bfv is still greater than ww2 to bo4. Cod is a game that live on consoles, consoles still primarily sell physical copies due to limited drive space. The digital physical transition wouldn’t affect cod as much as anything else. Ea wanted him around, and he’d been looking to leave for at least a year.
#Battlefield 5 sales full
One could argue that governments starting to weigh down on lootboxes/MT could be the main culprit, though that was started over a year ago (mainly because of DICE's Battlefront 2) and EA's stock rose ~40% during the first half of 2018.ĥ - EA offering a full week of free Battlefield V trial.Ī lot of mental gymnastics would be needed to argue there isn't enough data out there to assume the game isn't anywhere near EA's initial projections. EA didn't have any other high-profile release during these past 5 months. 1 - Preorder numbers reportedly weak, with Patrick Soderlund (of "you're uneducated and don't buy it" fame) being fired as a result.Ģ - Physical sales during BFV's launch week were lower than the 1-month-old Black Ops 4 (the digital > physical transition should affect BO4 just as much as BFV so they're comparable)ģ - 33-50% discount just one week after launchĤ - EA's stock has fallen 44% since the preorder numbers started coming up in July (had been steadily rising until then), and it only went worse after the game released.
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